Iceland campaign.
Some of the most fun I ever had was creating this campaign for The Great Canadian Travel Company and Iceland Express. The two companies had teamed up to provide direct flights from Winnipeg, Manitoba to Iceland for the first time. Because of the relative proximity and the deep cultural connection between Winnipeggers and Icelanders (many settlers from Iceland landed in Winnipeg), they requested a campaign that would position this trip as an alternative to a weekend getaway and something that leaned into the whimsical nature of Iceland.
Print options.
I often put together mock-ups when working with designers. In the case of this campaign, there were incredible and inspiring pictures of Iceland that I really knew we could use to our advantage. The following “ads” were simply put together to illustrate the kind of images that could accompany the text, they are not the final ads.
The text options are aimed at two different goals. The first two are setting up Iceland as a “weekend getaway” alternative to Las Vegas. The third and fourth seek to engage the imagination and the “unknown” quality of Iceland, while also touching upon the ease with which one can get there.
Radio scripts.
VERSION 1
Announcer:
15 volcanoes. 800 hot springs. 10,000 waterfalls. Iceland: A million possibilities in just one flight.
Your weekend getaway to the land of fire and ice has never been easier.
The Great Canadian Travel Company and Iceland Express have teamed up to offer direct flights between Win- nipeg and Iceland from May to September. Incredible natural wonders, breathtaking sights, bustling cultural centres; find the tour that excites you most, and discover a whole different world just a plane ride away.
Your Icelandic adventure awaits. Call 949 -3847 or visit great Canadian travel dot com.
VERSION 2
Announcer:
A five hour trip. A whole world away.
Iceland: A million possibilities in just one flight.
The Great Canadian Travel Company and Iceland Express are offering direct flights between Winnipeg and Iceland from May to September. Incredible natural wonders, breathtaking sights, bustling cultural centres; book your weekend getaway now, and discover a whole different world just a plane ride away.
Your Icelandic Adventure awaits. Call 949 -3847 or visit great Canadian travel dot com