ALIX SOBLER

Selected Work Experience

Freelance Writer and Communications Consultant

FREELANCE GHOSTWRITER (self-employed)

  • Created book plans, pitches, sample chapters, and manuscripts for memoirs, business books, and hybrid projects

  • Prepared speeches and speaking notes for public events

  • Composed months promotional newsletters and other communications with customers and clients. 

  • Wrote scripts for film, TV, and commercials 

GHOSTWRITER FOR BUSINESS GHOST (part of Advantage|ForbesBooks)

  • Ghostwriter of full-length manuscripts for leaders of industry and independent authors on a wide range of subjects, including sales performance, entrepreneurship, addiction and recovery, animal welfare, public art, city planning, and more

  • Devising and editing book plans, and working with editors and authors to best capture voice and stories

FREELANCE WRITER FOR AD COUNCIL

  • Created promotional materials geared at ad buyers and station programmers

  • Adapted ad campaigns across multiple platforms including web, emails, packaging, and PSAs

FREELANCE WRITER FOR NEW YORK INSTITUTE OF TECHNOLOGY & COLUMBIA UNIVERSITY

  • Contributing writer for online and print, composing alumni profiles and feature articles, with the goal of appealing to prospective students, alumni, and donors

  • Provided communications assistance and editorial support

Winnipeg Arts Council (Non-profit, Municipal Grant Organization)

COMMUNICATIONS / RESOURCE DEVELOPMENT MANAGER

  • Oversaw all aspects of communications, public relations, marketing, social media, fundraising, events, and more

  • Public campaign development and management, from concept to production

  • Responsible for press releases, printed materials, electronic arts events billboard, annual reports and more

  • Social media management, development, and content generation

  • Sponsorship development and stewardship

  • Event planning and management, such as Mayor’s Luncheon for the Arts, Numerous public art openings, Architecture + Design Film Festival, International Cello Festival of Canada

  • Media relations - fielding calls, contacting and pitching reporters and press outlets

  • Marketing for television, radio, print, and transit

  • Public relations and spokesperson responsibilities

  • Fundraising, grant writing, and sponsor stewardship

Winnipeg Humane Society (WHS)

MANAGER OF PUBLIC RELATIONS AND COMMUNICATIONS

  • Wrote and edited all press releases, public service announcements, newsletters, website content, annual reports, and more

  • Developed and instituted a communications plan outlining key messages for the organization, introducing and proposing vehicles that would be most effective in bringing those messages to the public, suiting each target audience and demographic

  • Designed several ad campaigns for TV, print, and radio which effectively communicated key messages and various events

  • Organized and promoted many events including the annual general meeting, mall displays, and promotional activities

  • Served as the media contact and spokesperson for The Winnipeg Humane Society, both for stories that were pitched and those responding to relevant local and national stories

Creative Writing

GHOSTWRITER CREATOR AND WRITER

  • 90-minute, fictional audio drama, produced by Best Case Audio, distributed by C13 Features, Available on all podcast platforms

  • Starring Kate Mara and Adam Scott

  • #1 in fiction downloads on Apple Podcast for 3+ weeks

  • #10 in overall downloads on Apple Podcast for 2+ weeks

AWARD WINNING, PUBLISHED, AND PRODUCED PLAYWRIGHT

  • Plays have won or been finalists for multiple awards including the Alliance/Kendeda National Graduate Playwriting Competition, the Canadian Jewish Playwriting Competition, the O’Neill National Playwrights Conference, and the Jane Chambers Award, among others. 

  • Plays read and produced at theaters around the world, including The Coronet Theatre (London, UK), Roundabout Theater Company (New York, NY), South Coast Repertory (Costa Mesa, CA), The Alliance Theater (Atlanta, GA), The Kennedy Center (Washington, D.C.), The Segal Centre (Montreal, QC), The Stratford Festival (Stratford, ON), and many more. 

  • Author and performer of five solo shows, performed throughout North America

CONTRIBUTING WRITER (Canadian Broadcasting Corporation)

  • Contributing writer to CBC’s Definitely Not The Opera and The Content Factory with more than 30 produced spots including comedy commentaries, man-on-the-street interviews, tape talks and artist profiles. Pieces included comedy, tape and talk, and “streeters” 

  • Writer and voice for “Passed Over” a one-hour special aired on CBC’s The 204

Publication

Multiple full-length manuscripts for various authors at Business Ghost (part of Advantage|ForbesBooks)

Multiple feature articles for the NYIT print magazine (2000+ words)

Multiple full-length plays

Education & Training

  • Columbia University School of the Arts (New York, NY) - MFA

  • Brown University (Providence, RI) - BA

Additional Skills

Wordpress, Squarespace, Expression Engine, MailChimp, InDesign, Photoshop, Illustrator, MS Office, iMovie, Power Point